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I found that the Bangalore based Browse around this site advertising and PR agency handling the Satyam account was not really contributing much though they charged a top fee. We sacked them and the professional process appointed one of the top advertising agencies in the usa to handle our paid communication sector. The first collaboration effort would have bring the actual corporate identity manual, referred to as Satyam Covenant.This was to positive that that all corporate branding effort itrrrs world were cohesive.
One day in early 1997, I'm walking during the aisle around the CFO's vacation cabin. On his secretary's table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring in my head during the next a few days. While driving to work one morning it hit me that i was in the tenth year of our existence. I discussed it with a few colleagues. Thus was born an intensive internal communications program under the banner of "A Decade of Excellence".
This could be the way to approach social media marketing, and any marketing in fact. Be seen to be helping people though educating and informing them.
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Probably 1 of the longest standing uses of PR and it is still valuable these days. Get your target audiences right, target publications right, messages right, then arrange a press build. Visit all the kind of editors and journalists you can do to prove to them your amazing product or service and importantly, why it is applicable to the publication's readership.
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